01
The Drift
The rebrand had been underway for three years with no progress. Executives had turned over and the strategy was being questioned.
The brand story was scattered and out of sync with the company vision. The team had changed and lost its focus.
02
The Straight Story
Back to the roots. We dug into Younique’s heritage and founding values, gathered insight from stakeholders, and set one direction. Then we built it into a brand guide for the whole company and every Brand Ambassador: logo, color, type, photography, voice.
The line we held
“Deliberately Different.”
03
The Results
3 years
The rebrand had stalled for three years with no progress.
6 months
From restart to a finished brand identity and guide, aligned with the company vision.
Still live
The guide is still Younique’s public brand guide today.
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