Verizon × Disney
01
The Drift
Three audiences, three needs. Verizon had to prove its tech. Disney had to protect the magic. Guests just wanted the experience.
A standard tech pitch would have talked past all three.
02
The Straight Story
We made the technology disappear into the story. 5G and BlueJeans were shown as ways to deepen the Galactic Starcruiser experience, not interrupt it.
The line we held
“Enhance the story. Never overwhelm it.”
03
The Results
70%
Profit margin: the agency’s most profitable project of its type to date.
7 weeks
From brief to final presentation, on Disney’s decision schedule.
3
Audiences aligned in one story: Verizon, Disney, and Disney’s guests.
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